Born and bred in the heart of West Virginia

The 304 brand has always embodied the rich heritage, natural beauty, and resilient spirit of the Mountain State.

Pelotonia 2025

Join the fight to end cancer with our exclusive Huntington Bank Collaboration Pelotonia 2025 T-Shirt — designed with purpose, powered by hope. This limited-edition tee proudly features the iconic West Virginia 304 trademark logo alongside the iconic Pelotonia arrow, symbolizing strength, progress, and unity.

Perfect for riders, supporters, and anyone who believes in the power of a community coming together for a greater cause.

All proceeds directly support Huntington Bank employees participating in Pelotonia 2025 — helping them reach their fundraising goals and ride in honor of those impacted by cancer.

Country Roads Short Sleeve - my304

Embrace the pride of the 304 with our West Virginia

Inspired apparel collection. From iconic landmarks to the resilient community, our designs capture the essence of West Virginia's 304 area code.

Explore our unique designs inspired by West Virginia's rich heritage, ensuring you wear more than just clothes - you wear a piece of the scenic beauty and vibrant culture that defines our state.