Born and bred in the heart of West Virginia, the 304 brand has always embodied the rich heritage, natural beauty, and resilient spirit of the Mountain State

Youth shirts come in a range of sizes, ensuring a comfy fit for your tiny tots and energetic youngsters alike

The 304 Inspired Collection showcases West Virginia charm with a sense of community

Proudly honoring our heroes with our all-new Blue Line and Red Line collection

The Signature 304 Collection represents an elevated quality with hand-stitched craftsmanship

Country Roads
Explore our unique designs inspired by West Virginia's rich heritage, ensuring you wear more than just clothes - you wear a piece of the scenic beauty and vibrant culture that defines our state.

Find us at one of these great locations

  • Capitol Market

    800 Smith Street
    Charleston, WV

  • Faithful & Free

    113 South Court Street
    Ripley, WV

  • Charlie Boutique

    1006 Bridge Road
    Charleston, WV

Youth 304 Tee

Elevate your style with our West Virginia apparel collections, capturing the spirit of the Mountain State.