Born and bred in the heart of West Virginia, the 304 brand has always embodied the rich heritage, natural beauty, and resilient spirit of the Mountain State

The Signature 304 Collection represents an elevated quality with hand-stitched craftsmanship

The 304 Inspired Collection showcases West Virginia charm with a sense of community

Proudly honoring our heroes with our all-new Blue Line and Red Line collection

Shop our 304 Collections

304 Bigfoot Long Sleeve T-Shirt

NEW EXCLUSIVE DESIGN

Sweatshirts & Hoodies

Shamrock Hoodie - my304

Shamrock

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Classic 304 Hat

$30.00

In stock
Up to 50% off
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Ribbed Beanie

$12.50 ~~$25.00~~

Low stock (10 units)
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Black Bear Hat

$30.00

In stock
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Sunset Bear Hat

$35.00

In stock

The 304 Tee

Mountain Mornings Long Sleeve - my304

Mountain Mornings

Country Roads NEW Colors

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Coaster Set

$25.00

In stock
50% off

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Auto Emblem

$2.50 ~~$5.00~~

In stock
Up to 50% off
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Bigfoot Can Cooler

$2.50 ~~$5.00~~

In stock
25% off

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Bigfoot Sticker

$3.00 ~~$4.00~~

In stock

Explore our unique designs inspired by West Virginia's rich heritage, ensuring you wear more than just clothes - you wear a piece of the scenic beauty and vibrant culture that defines our state.

Country Roads Short Sleeve - my304

Embrace the pride of the 304 with our West Virginia - inspired apparel collection. From iconic landmarks to the resilient community, our designs capture the essence of West Virginia's 304 area code.