Youth shirts come in a range of sizes, ensuring a comfy fit for your tiny tots and energetic youngsters alike

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Born and bred in the heart of West Virginia, the 304 brand has always embodied the rich heritage, natural beauty, and resilient spirit of the Mountain State

The Signature 304 Collection represents an elevated quality with hand-stitched craftsmanship

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The 304 Inspired Collection showcases West Virginia charm with a sense of community

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Proudly honoring our heroes with our all-new Blue Line and Red Line collection

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Our 304 Collections

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Our Most Popular Designs

Country Roads Short Sleeve - my304

Country Roads
Legacy Hat - my304

304 Hoodie
National Park Long Sleeve - my304

National Park

Almost Heaven & Wild and Wonderful

Wild & Wonderful Long Sleeve - my304

NEW

Wild & Wonderful
Almost Heaven Long Sleeve - my304

NEW

Almost Heaven

Embrace the pride of the 304 with our West Virginia - inspired apparel collection. From iconic landmarks to the resilient community, our designs capture the essence of West Virginia's 304 area code.

Headwear & Accessories

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Legacy Hat - my304

304 Legacy Hat

The 304 Legacy has is available in Navy, Grey, White and Black with embroidery.

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The 304 Tee Short Sleeve - my304
Explore our unique designs inspired by West Virginia's rich heritage, ensuring you wear more than just clothes - you wear a piece of the scenic beauty and vibrant culture that defines our state.
Country Roads Short Sleeve - my304

Find us at one of these great locations

  • Capitol Market

    800 Smith Street
    Charleston, WV

  • Faithful & Free

    113 South Court Street
    Ripley, WV

  • Charlie Boutique

    1006 Bridge Road
    Charleston, WV

Elevate your style with our West Virginia apparel collections, capturing the spirit of the Mountain State.

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